#BookReview for #MarketOrDie by @JenniferAFusco, who believes brand building is a key to professional success.

Market or Die by Jennifer Fusco

If you interact with me online at all through Facebook or Twitter or Pinterest, you'll have noticed my 'makeover.' And I'm not talking makeup and hair. Nope. I'm talking about an author branding makeover. While I had successfully 'self' branded myself as an author of British romance...I had typecast myself and my website and branding was not, well, memorable. Nor was it very catchy or really 'me.'

Market or Die IS the reason behind my new look. Why? B
ecause Fusco made me realize my shortcomings. She showed me where I was going wrong and what I was doing right. Through her simple and concise writing, I knew the best place to spend my promo bucks was to recreate my branding so I could stand out in the sea of romance authors. Because, let's face it, there are a lot of us.

Once I'd created a new author slogan that fitted what I wanted my branding to be, what I wanted the world to associate with the name JoAnne Kenrick, I braved the unknown and actually paid a digital artist to recreate my look. The result blew me away. I now feel as if my name makes an impact - It's cute. It's pink. And it's fresh and flirty...and very bookish. Thanks, Fusco, for helping me make that very brave step in dragging out my author identity. Almost painless with Market or Die.

Branding is just one of the components Fusco discusses in Market or Die. Every possible angle you might have for marketing your work, it's here. Know the difference between hard and soft sell? I didn't, not before I read this book. But I do now. I also know that MySpace isn't the best place for me to even consider having a presence. Why? Because MY target audience isn't there.

I've been browsing this book for some time, soaking in every word and rereading each chapter. I've highlighted many sentences for quick reference. If you are on the fence as to whether or not this book can help you, I'm sharing said highlights to give you a better idea on the things you'll learn in this marketing-must book for authors.

My head is spinning with ideas for my next release, and I feel hopeful for my future marketing efforts! Much to put into practice and test out. I'll see you from the USA Today or NYT Bestseller list. Yes, I'm feeling that confident after reading Market or Die. *grins* Okay, so it's not a promise to success, but it does inspire and it does explain how-to with easy breezy wording.

I'll leave you with the one line that made the most impact on me.

Remember, be your brand. Always.

Highlights of my HIGHLIGHTS from Market or Die:

Mass Marketing, Differentiated Marketing, Concentrated Marketing, and Niche Marketing.

Hard Sell

Soft Sell

A place to start is readerevents.com.

Press Kit A press kit is a package designed for the media which contains your press release, pitch for the book, photos, and suggested interview questions, etc. Pros: * Simplicity. An electronic “kit” can be housed online and made available for members of the media to download. Cons: * Usage. The author can put a lot of time and effort into creating and updating their press kit, only to find it is rarely used.

Where are other places to advertise my book besides

How is a press release written?

What does an example of a high-level marketing plan look like?

How to Entice, Engage, and Reward a Readership

‘social media routine’

You must stop thinking of them as the faceless button-pusher who bought your book, and see them as members of your own personal club—members

When talking about our book/writing becomes counterproductive is when that’s all we talk about. People either tune it out or resent the barrage of self-promo.

Don’t: Ignore feedback, over-promise, or publish all of your videos on the same day.

I encourage you to put emotion into all of the marketing materials you create. Brand statements, story taglines, social media messages, printed materials, and videos should use images and text together to convey the emotion behind the brand needed to create mindshare.

Inconsistency. With many paths now available to authors for publication, you may be enticed to stretch yourself beyond the limits of your brand. Temptations may become too great to “try new things,” so that you become distracted from your core focus.

The lesson here for you is that, even after you establish a brand, maybe one even considered iconic, you need to continually work to ensure consumer loyalty.

Key points to keep in mind when building mindshare are: * Focus on outreach. Try new ideas with the sole purpose of growing your inner circle. Take risks. * Brainstorm ways to keep your brand known. * Use multiple communication mediums. Mix it up. Do not rely solely on social media. * Always produce quality products.

Brands cannot afford to rest on their laurels because mindshare will deteriorate.

Also, even if you hate marketing and promotion, don’t tell your audience. One of the worst tweets I’ve ever read went something like this, “I hate promotion. Please buy my book so I don’t have to do it anymore.”

I also talk about brand in detail in Chapter Three. Why? Because establishing who you are is the number one most essential building block of marketing and promotion. As an author, you have to be able to communicate who you are and what you are about. It is that simple.

I cannot stress enough how important authenticity is to your brand. Be your brand is not a cliché.

Remember, be your brand. Always.

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